Fal.ai

fal.ai is a generative media platform designed for developers to integrate and deploy AI models for image, video, and 3D generation. Founded in 2021 by Burkay Gur and Gorkem Yurtseven, the platform provides access to over 600 generative media models including FLUX, Hailuo, and other state-of-the-art models ready for production use. The platform operates on-demand, serverless GPU infrastructure, enabling developers to run inference without managing underlying infrastructure. fal.ai emphasizes speed and cost-efficiency, offering what it describes as the fastest inference engine for diffusion models. The platform serves hundreds of millions of customers and operates at scale across various generative media applications. It supports dedicated clusters for frontier research labs and provides flexible pricing options including free tier access for initial testing. The company is headquartered in San Francisco and backed by Silicon Valley investors, with a globally distributed team. fal.ai's core mission is to amplify and expand human creativity by addressing challenges in AI infrastructure, specifically tackling slow inference speeds and high costs that hinder integration of generative AI into real-world applications. The platform enables developers to create responsive, immersive, and cost-effective experiences with generative media models.